What’s in for you?

• A cash prize of Rs 1500/- for the first prize winner
• A cash prize of Rs 1000/- for the second prize winner
• Top writers would be considered for a Live project with Marketing Lake
• Winners would get valid certificates from Mercur-I, Marketing club of IIM Indore and Marketing Lake
• Top articles along with their authors would get featured on Mercur-I, Marketing club of IIM Indore and Marketing Lake’s websites/social media handles

What is the eligibility criteria for this competition?

Students who are pursuing undergraduation/postgraduation can participate in this competition.

What should be the topic of the articles?

Articles can be around the following aspects of Marketing domain:

• Digital Marketing
• Advertising
• Campaigns
• Branding
• Strategy
• Analytics
• MarTech

This list is not exhaustive and you may choose to write about anything related to Marketing, but it should be relevant and recent. 

What are the rules to successfully participate in the competition?

• The articles submitted should not be plagiarised
• The minimum word limit of the articles is 1200 words
• The articles submitted should be in the .docx format
• Along with the articles that you submit you would be required to share the article/or its excerpt on Linkedin (preferred)/Facebook tagging Mercur-I and Marketing Lake

What would be the criteria to judge the articles?

• Relevancy and recency of the topic chosen       40%
• Structure                                                                   20%
• Adherence to Topic                                                 10%
• Grammar                                                                   10%
• Length                                                                       10%
• “Wow!” factor                                                           10%

What are the next steps for me?

STEP 1:
Register yourself here. (Registration is mandatory before uploading the file) 

Registrations start from 16th November 20