Blogs

20

Kickass Articles

Decoding Marketing Strategy of Teslaquila

Have you ever tasted tequila? Probably. You might be a fan or not. But have you heard about Teslaquila? Or are you normal? Mathematically, it’s nothing but Tesla + Tequila ...
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Importance of Personalization in Marketing

“Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” – John Jantsch Had we ever ...
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How can Snapchat help a small business grow?

One has to be a step ahead of his/her competitors to survive. And must be very clear on any given opportunity that will help skim the business to the next ...
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User-Centric Growth Marketing

I had a great time working in a fast-growing startup that Google had chosen (with only 5 others from India) for its accelerator program. Acting as the Product Manager for ...
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Smart Marketing in Difficult Times of Covid-19

Ladies and Gentlemen, I feel immensely grateful to have gotten through this tough year 2020. A lot has happened, All of us have been affected in some way or the ...
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What Branding is Doing in COVID-19 Era?

In Jeff Bezos’ words, “Your brand is what people say about you when you’re not in the room”. Creating a brand for your company is really important as it will ...
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Adapting Marketing To Consumer Perception

In July 2020, Hindustan Unilever renamed its ‘Fair and Lovely’ fairness cream as ‘Glow and Lovely’ in the wake of the Black Lives Matter protests. Many people felt that ‘Fair ...
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58 Digital Marketing Certifications that can get you shortlisted

When it comes to digital marketing, it is necessary to keep learning new skills, and this is the reason there are so many digital marketing certifications out there. In this ...
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GE McKinsey Matrix- The Ultimate Guide

GE McKinsey Matrix The GE McKinsey Matrix, also known as the McKinsey Nine Box Matrix: is a strategic tool used for business portfolio analysis that provides a structured way to ...
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3 unique ways to nail your Creative Packaging game!

Creative packaging idea A product with a creative packaging is enough to grab the attention of a customer. Yes, we get it. The quality of the product matters the most ...
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Tips on how to market to Millennials and Gen Z in 2020

Who are Millennials and Gen Z? Millennials and Gen Z are the generations of people born between the early 1980s and early 1990s. According to the Merriam-Webster Dictionary: They are ...
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8 things to keep in mind to name a brand!

8 things to keep in mind to name a brand! Branding has become crucial these days. As more and more startups come into existence an effective branding strategy is becoming ...
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The news of Zoom’s recent tie-ups Has Just Gone Viral!

Zoom has announced that it is coming to Facebook portal, Google Nest Hub Max, and Amazon Echo Show by the end of this year. Zoom shake hands with Google, Amazon, ...
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4 Things You Probably Didn’t Know About Price Unfairness

I find this pricing structure funny! Have you come across this thought while buying something online? The perception of price unfairness may come in picture when the price offered differs ...
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Bad product, good promotion? Does it make sense?

Can a bad product be sustained by a good promotion strategy? ...
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Why live events are a trend these days?

Extra knowledge of a brand or a product (could be through live events as well) and exclusivity of them is good enough to make you all protective about them and ...
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Tilt Advertisements!?

Do you find advertisements these days very mundane and unevolved? Well, not all of them are uninteresting: some of them are already cutting through the digital noise. The other day ...
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The Goal Gradient Effect

It is observed that our efforts increase as we approach the completion of our goals. This effect is called the "Goal Gradient Effect". How can the Goal Gradient Effect be ...
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5 Interesting novels to read if you want to look at your life from a different perspective

If you like to fall in love, do it, today. Yes, fall in love with these novels. As cheesy as it may sound, but trust me, they will reciprocate it ...
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