A product with a creative packaging is enough to grab the attention of a customer.
Yes, we get it. The quality of the product matters the most.
But as you all know, there are a lot of different brands making similar products.
So, have you ever realized what makes a product different?
You guessed it right.
You might have heard of the saying, “First Impression Is The Last Impression.”
The same is the case with packaging.
The packaging will be every customer’s first impression of your product. It is what compels a customer to buy a product.
Creative packaging works as a marketing tool as it tells the story of the brand to its customers and also as a silent salesperson.
It also creates brand recognition. If a product has a unique packaging cover, consumers always recognize it.
Now, think of different ways of creative product packaging.
No worries, we got you covered.
Here are some creative packaging tips to keep in mind:-
- Sustainable Approach
With pollution emerging as a top threat to the ecosystem, you would not want to use non-biodegradable and non-recyclable materials and pollute the environment.
According to a study, by 2025, there could be 1 ton of plastic for every 3 tons of fish in the ocean.
When you use sustainable material for the packaging of your product, it gives a positive message about your brand to the consumers.
After all, consumers want to feel good about their purchases.
Replace plastic material with the paper.
The world recycles over 90% of paper, whereas only 30% of plastic.
A great example of this is Amazon.
Amazon, the e-commerce giant, is making maximum use of paper packaging for carrying out its shipment process.
Through its “Frustration-Free Packaging” initiative, the company is trying to use the materials that are 100% recyclable.
This type of packaging also eliminates the need for an additional shipping box.
- Adding Functionality into the Design.
Customers like packaging that’s functional.
The main reason behind it is that it adds value to the product.
Mcdonald’s, the American fast-food giant’s transports packaging in over 100 countries and uses paper over plastic.
In 2015, Mcdonald’s thought of a creative paper packaging design and launched a bag-tray packaging, which could turn into a tray.
Creative paper packaging, isn’t it?
These innovative and creative ideas help a brand to stand out and have a competitive age over its competitors.
The bag-tray packaging is a prime example of how to integrate some functionality into your packaging design.
- Personalized Packaging
Personalized packaging makes it convenient for customers to purchase because the packaging reflects the values represented by the brand and the product.
In the age of the digital world, personalized marketing is an essential element for marketing since it draws a lot of attention to the product and the brand.
The best example one could get about personalized packaging is Coca-Cola.
What started with Coca-Cola is now an industry trend.
There is not a single human being on planet earth who has not heard of Coca-Cola.
I know it’s a little exaggerated
But given the fact that it is the most recognized word in the world after ok, it has to be the best brand.
What if I say you can have your name written on the package of their product?
You would go insane.
But this is what they did with their ‘Share a Coke’ campaign.
The campaign gained a lot of attention, and the consumers began seeking out coke bottles and cans with their names on them.
As a result, sales of the company started increasing by 0.4% year-over-year.
You can also check Tsutsumi: the best Japanese art of packaging here.
If you are running a business, creativity is the answer to all your problems.
Likewise, creative packaging solutions can have a positive effect on a product’s and business’s marketing campaign and can also cut the shipping cost.
The most important thing is to keep your brand’s true identity and values in mind while making a creative package.
Then comes the selection of the material of the package.
Materials like chlorinated plastics pollute the environment.
Therefore, always use eco-friendly materials for the packaging of your product, materials that can be recycled.
After all, the Earth is what we have in common.
. . .
Vicky Kumar Sen
Vicky Kumar Sen is currently a senior digital marketing intern at Marketing Lake and pursuing PGDM from Dr D Y Patil B-School, Pune. He is very enthusiastic to become a professional digital marketer.
Ayush Verma is currently a digital marketing intern at Marketing Lake and pursuing his undergraduate degree from Dr D Y Patil Global Business School And Research Centre, Pune. He is highly motivated to improve his skills and grow professionally.